If you’ve been gaining space on blogs, in magazines, newspapers, appearances on radio, television and more, consider creating a “media room or press page” on your website. This does a few things:
- it gives customers an idea of what you’re doing in the media, provides confidence in what you do and gives you credibility;
- if the media can see you’re already gaining coverage, they will have more confidence in using you as talent for their story;
- it’s important as a business to celebrate successes. Heck, it’s good for all of us to celebrate our successes.
You’ll notice the Mum PR Media Room is a whole subdomain with various pages. This allows us to create an entire“newsroom”, with press releases and news from our clients, resources for the media and actual press appearances. There are great examples out there of corporate “press centres”. If anything, they are one of the best ways to get your news out there to the people that matter – your clients and customers.
Do you have a media room or press page?