I’ve written about this before, but an eNewsletter has more power than any social media platform. The reason is you already have a captive audience in your inbox who are guaranteed to see that you’ve “posted” something. It’s unlike Facebook, Twitter, Instagram, LinkedIn and Pinterest where your status is only viewable in a feed for a certain period of time.
In saying that, the person then has to open it. So you need to think about that subject line. What would make you want to open your own eNewsletter?
Do you have an eNewsletter? What do you like in other eNewsletters you read?