Take Your Ideal Clients On A Pathway From Discovery To Investment

One Day Client Pathway Virtual Workshop

“Sales funnels” conjure up images of sleazy salesmen, putting pressure on your to BUY THEIR THING NOW and leaving you feeling like you’ve been put in a pressure cooker that’s about to blow - you’re uncomfortable, feeling slightly nauseous from the heat, sweat beads have formed and you’re desperate to get out of there.

But imagine if you had a client pathway that easefully attracted the right type of people, who were over the moon to discover you had a free gift that could help solve one of their challenges? And just imagine when they then begin to connect and form a relationship with you that feels natural, joyful and sincere. And that relationship moves them seamlessly into wanting to work with you, because they know you, they like you and, most of all, they completely trust in who you are and what you can do for them.

 

Imagine... a client pathway that is SOULFUL.

Sales funnels... soulful? Really?

BEFORE I EXPLAIN HOW A SOULFUL CLIENT PATHWAY WORKS, LET ME INTRODUCE MYSELF

I’m Kellie O’Brien, former journalist, now author, speaker and coach who has introduced the concept of Soulful Client Pathways through my digital and coaching programs, including the one-day Soulful Client Pathway Virtual Workshop.

I created the workshop because I’m incredibly passionate about helping female entrepreneurs and small business owners step outside the “overwhelm, struggle and plateau circle” and into the “soulful, strategic and systemised” arena.

I know only too well what can happen when automated client pathways take care of your most aligned clients, so you are freed up to take care of what’s most important to you.

I KNEW SALES FUNNELS WERE A MISSING PIECE IN MY BUSINESS. I JUST DIDN’T LIKE HOW THEY FELT

For me, sales funnels were:

  • too complicated
  • expensive to set up
  • time intensive
  • only for launches, right?
  • just plain… icky

But then, one day in 2013, while lamenting the size of my email list and trying to convince myself that size doesn’t matter (I had a whopping 130 people on my list and it had taken ALL year to get them), I discovered I had a blog post with a PDF that had been  downloaded 1000+ times. But I hadn’t asked for a single email address!

And that’s when I was set on the path to building a client pathway. Because, while I was bringing in 400-600 people per month to my email list once I rectified the problem, those people on my list just weren’t DOING anything once they arrived.

Something had to change.

What I learnt was:

  • About 96% of visitors that come to your website are not ready to buy? How are you nurturing your cold and warm leads?
  • The probability of selling to a new prospect is 5-10%. The probability of selling to an existing customer is 60-70% (Source: Marketing Metrics)
  • It is 6-7 times more expensive to acquire a new customer than it is to keep a current one (Source: White House Office of Consumer Affairs)

The thing is, if you want to leverage what you’re doing in business, if you want to launch to a warm audience who are waiting for what you have to offer, and if you want to remove yourself from the trap of always working IN your business rather than ON your business, then a sales funnel is the logical answer.

But if you want to do it in a way that doesn’t feel like you need to take a shower after you’ve set it up, then a soulful client pathway is the best fit.

ARE YOU READY TO IMPLEMENT NOW TO CREATE MORE EASE IN 2017? WANT A SYSTEM THAT CAN BE ADAPTED TO YOUR BUSINESS, SERVICES AND WHO YOU ARE?

Welcome To The Soulful Client Pathway Virtual Workshop

Through this online one-day workshop, you’ll discover the exact steps you need to take to move your most aligned clients from discovering you (and yes, we even get into WHERE they can discover you) through to them making that first investment in you.

The first investment is the most important, because it’s easier to get aligned clients who have received great value to buy again.. and again. When you do this correctly, you get clients for life!

This part of your client pathway is known as your “front-end pathway”.

Once you understand how to maximise your revenue from this pathway, you will be able to spend more than your competitors to acquire a customer.

YES! I WANT TO JOIN THE SOULFUL CLIENT PATHWAY VIRTUAL WORKSHOP

Register my place on the waitlist


Here’s how it works: The Client Pathway Virtual Workshop is a one-day workshop where our focus is primarily to GET IT DONE! You will be taking high action so you have:

  1. the strategy mapped out for your client pathway so you know where and how you’re leading people to your bigger goals
  2. much of your client pathway installed in your business and ready to switch on

Step 1: Register to secure your place at the event in 2017, starting 9.30am AEDT

  • Once registered, you will receive your Client Pathway pre-work one week before the workshop. This short module ensures you are prepared to begin taking action from 9.30am.

Step 2: We'll be connecting via an online conference room

  • The day before the workshop, you will receive a link to access the online conference room. All you need is a computer, internet connection and, if possible, a web cam so we can connect visually. The workshop will be recorded and stored on a password protected site, along with worksheets for you to use for each client pathway you create.

Step 3: Our agenda for the day will follow closely to the below

  • 1

    9.30am - 10.30am

    Your Irresistible Free Gift - the best free gift option that leads to sales, the delivery method that aligns with your ideal client and how to put it together.

  • 10.30am - 11am: Implementation

  • 2

    11am - 11.45am

    Critical Pages For Leverage - Discover the critical pages you need in your business to leverage your client pathway efforts and delve into copywriting to increase your conversions.

  • 11.45am - 12.15pm: Implementation

  • 3

    12.15pm - 1pm

    Building Relationships - We outline the 5-6 emails you need to write to nurture your most aligned clients using storytelling strategies that will easefully move them towards investing with you.

  • 1pm - 1.30pm: Implementation

  • 4

    1.30pm - 2.30pm

    Question Time: This is your opportunity to ask any questions about your own strategy or further implementation beyond the workshop.

THE SOULFUL CLIENT PATHWAY WORKSHOP ALSO GETS YOU ACCESS TO:

Pre-Work Kit: This will set you up so you’re fully prepared for the workshop and have the greatest success to implement and succeed on the day.

A SOULFUL CLIENT PATHWAY MEANS MORE TIME, MONEY AND EASE

Your investment for this 5-hour workshop, including pre-work, digital materials and year-long community, is just $295 (+GST for Australian residents).

Once you’ve completed the workshop, you’ll have a clearer idea of the pathway your most aligned clients will take, how and where you can provide value, and how to seamlessly move them from fan to client. You’ll be able to step away from the need to constantly build, build, build in your business and instead focus on the heart of your business - that thing that lights you up. You’ll also have more time to invest in your children and be able to switch off each night and reconnect with that special person in your life.

YES! I'M READY TO JOIN THE SOULFUL CLIENT PATHWAY VIRTUAL WORKSHOP

Check the times below to see how it suits your schedule:Workshop Times

YES! I'M READY TO JOIN THE SOULFUL CLIENT PATHWAY VIRTUAL WORKSHOP

Next workshop coming in 2017


I decided to do the workshop to take action on something that's been hanging around my neck for a year!

What I liked about the workshop was the timeframe - one day. The structure - very well thought through. The resources - clear, plentiful without being overwhelming.

It helped me in seeing a clearer path for automating and systemising, as well as how to actually attract clients and invite them in without feeling icky!

Jayne Roberts

www.equijay.com