PR Campaign Ideas Template
PR Calendar Australian version
PR Calendar US version
Looking for 12 months' worth of PR campaign ideas and topics to use to gain consistent media coverage?
Do you see competitors being featured in radio, newspaper, podcasts, blogs and TV, yet here you are scrambling to come up with your first idea?
You've spent hours Googling to try and come up with story ideas to suit your business, but everything feels so bland. You know the "business birthday" and "handing over a cheque" won't do. In fact, the media just aren't going to give you the coverage you deserve with that sort of approach.
You know you need an innovative idea, one that the media either have to write about anyway or that they just can't resist because it's original and exciting.
That's where you need to have the best PR campaign ideas to stand out against the many other businesses and organisations vying for space in media publications.
But it's not just about getting that one great story. You want to be featured consistently, which is why this PR campaign plan template will allow you to map out stories to keep you getting media throughout the year.
It's time to move from...
- Struggling to find good story ideas
- Not having your ideas organised to know when to pitch
- No concept of how to hook into a story that's irresistible
To having...
- a year-round pr campaign ideas journalists will love
- a pr calendar template to map out 12 months' of ideas
- story ideas to inspire you to think creatively
When you have a year's worth of PR campaign ideas that are evergreen, then you'll gain consistent media, achieve authority positioning and attract aligned clients.
I wanted help to focus my blog in 2015 and clear blockages that sometimes occur in terms of lack of inspiration. And this cleared some of those blockages! I was feeling a bit overwhelmed and had retreated from blogging . But I'm back, baby!
Jo Eaton, The Jolly Runner
You've been a big inspiration since I started on the blogging journey, so thank you.
This is what you get with the PR Campaign Plan Template
- A fully digital calendar layout with inspiring monthly quotes. This is ideal for social media posts.
- Story prompts for each month to help get you thinking creatively for story angles that are hard to resist. It will help you stand out when everyone else is pitching for the same event.
- A monthly calendar of evergreen pr campaign ideas, including official day, week and month events. These are stories journalists have to report on anyway.
- Plus, for the first time, the calendar is now designed so it can be used year after year, without the need to come back and buy a new copy each year.
- Plus, this fillable PR campaign template PDF will mean you don't require any fancy software, printing of pages or having to log into sites to work on your campaigns.
Ready to stand out in a journalist's inbox?
Use the prompts an ideas to get creative and find a fresh twist on an old angle.
Let's look at an example like Valentine's Day... How about the relationship between you and your boss, why you need to love yourself first (life coaches) or tie in with Australia’s Healthy Weight Week in February and spin it to be why you should love your body (health and wellness coaches).
I wanted to plan out the year ahead to do DIY PR for my business and I knew Kellie has good tips and wanted to learn more about the `spin' she can put on each event to make a good story. The price was a great way to get more of Kellie on a bootstrapping budget!
Belinda White, Belle White
I've been able to put the events on my calendar that relate to my business - some of them I didn't know about and they've given me some other ideas for products/services I could offer to make a little more money around those events.
Will it work for me if I'm not yet a shiny superstar in business?
Oh, of course it will! You’re exactly who it WILL work for. When you’re starting out with publicity, consistent pitching and developing relationships with key journalists is all part of building a database of media who start to chase YOU for stories!
When will I receive it?
This is a digital product, so you will get instant access to download the Calendar to your computer and start working on mapping out your next 3, 6 or 12 month PR and marketing campaign. The calendar is digitally fillable, so no need for chewing through your ink cartridge. However, I have kept colour to a minimum for those who do like to print their calendar!
Why is it priced so incredibly low?
Because accessibility is a big thing of mine. This is a fully digital product that you can fill in right on your computer screen or iPad, so there are no printing or shipping costs involved. If you wish to print it, then you’re able to do that from your end on your home computer and save yourself a bundle.
What if I don't love the calendar?
I want you to walk away happy after diving into your copy of the 2016 calendar. That means more to me than any amount of money. So if it doesn’t meet your expectations within 30 days of purchase, let me know and I’ll refund you the full price straight away AND you can keep your copy of the calendar.
Ready to start creating PR campaign ideas that will gain media attention AND clients?
The Public Relations News Calendar is $29. Use it for newspapers, radio, TV, magazines, guest posting, blog posts, podcasts or social media.
Again, you get a fully digital PR campaign template to map out your campaigns, monthly story prompts for an endless media stories that stand out and a calendar of evergreen events so you'll never run out of stories to pitch. Watch as the media start chasing YOU for your next great story.
If you're ready to SUCCEED, then order your copy today!
Imagine what it would mean for your business to feature in newspapers, radio or magazine and attract free leads via a third-party endorsement from the media...
PR News Calendar Australian version
PR News Calendar US version
Note: The PR News Calendars are for Australian or US audiences (depending on which one you choose), but can easily be adapted to other countries with a quick Google search for correct country-specific dates.
I'm just starting out with PR but this calendar has helped me in overall planning, blogging and marketing strategies. It was clear, good layout, easy to read, offered lots of events and the tips were really good. Thanks Kellie! A really good resource that you offer.
Leeza Baric, LeezaBaric.com
It's exactly what I was after (and more). I love the prompts and the lists of dates. It's difficult to find out where all these special days are and you have them all there on the calendar.
Kara Lambert, Wright to Right
The PR template will be perfectly brilliant for when I host a planned Eco Friendly Blogging Festival in early 2015. I'm working towards increasing my online presence as an eco warrior blogger. And I am blown away at the Calendar - so much incredibly useful information. And I just love the suggestions - it really gets you thinking outside the box. You know how sometimes these things aren't enough to get you thinking.... or only vaguely skirt around the edges, kind of thing. But your work is amazing. Thank you.
Anna Malcolm, Wooly Mates
I realised that the last time I had pitched to the media was years ago and so my profile page was looking a little outdated and like I'd done nothing interesting for a couple of years! I love the outline of the themes for the month with some prompts to help you start to think about content.
Kyrstie Barcak, A Fresh Legacy
I wanted to plan my whole year as I have a number of projects on the go. I like that there are prompts and events for each month.
Nicole Graham, Bauhinia Solutions