UPDATE: You can now order the 2017 PR and Marketing News Calendar by clicking one of the pink buttons above or clicking here.

Do you struggle coming up with enough story angles to pitch your business to the media consistently?

Do you see competitors being featured in the press monthly, yet here you are scrambling to even find an angle to pitch in the first place?

You pick up a copy of your favourite magazine. And there she is again. With yet another amazing story on her business.

How does she do it? How does she manage to get so much media coverage for a business that is only half of what your business is?

The answer? She has a year's worth of sizzling story ideas and she pitches them to the media consistently.

If you're one of those people who falls down when it comes to planning, or you plan and completely forget to follow through, this PR calendar is aimed at not only helping inspire ideas and map out your next 6- or 12-month PR campaign, but to also take action on that plan.

How would you like to go from...

  • No story ideas because your business is boring
  • No idea when the right time to pitch is
  • No concept of how to come up with a unique story

To having...

  • a year-round stream of media worthy ideas
  • a calendar mapping out a 12-month plan for pitching
  • story prompts to inspire you to think outside the box

When you have a calendar FULL of newsworthy stories the media will love you for, then you'll gain consistent media coverage, achieve expert status and magnetise your ideal client to your offerings.

Jo Eaton

I wanted help to focus my blog in 2015 and clear blockages that sometimes occur in terms of lack of inspiration. And this cleared some of those blockages! I was feeling a bit overwhelmed and had retreated from blogging . But I'm back, baby!

You've been a big inspiration since I started on the blogging journey, so thank you.

Jo Eaton, The Jolly Runner

This is what you get with the 2016 PR News Calendar

  • A fully digital traditional calendar layout with inspiring monthly quotes. You can use it to map out your PR campaign dates and activities, along with other marketing activities that tie into the campaign, and avoid last-minute scrambles for ideas or clashes.
  • Monthly story prompts to help get you thinking outside the square with your story angles and stand out in a sea of bland media pitches inside a journalist's inbox. Journalist's have to report on these evergreen topics anyway, but you'll avoid tapping into the same events with the same angles.
  • A monthly calendar of evergreen events, including official day, week and month events you can tie into to provide the media with stories of interest to their readers, listeners and viewers that have to be reported on regardless.
  • Plus, for the first time, the dates in this fully digital and printable calendar can now be synced with your Google Calendar.

When your pitch arrives in a journalist's inbox, YOU stand out.

Valentines Day Media PitchHow can you put this into practice?

For example, February 14 is Valentine’s Day. Most people pitch their gift ideas for a loved one or flowers versus chocolates. All the usual – and rather boring – stuff.

It’s just not going to stand out amid the stream of similar pitches a journalist is receiving.

The key is to be creative and find a fresh twist on an old angle.

How about the relationship between you and your boss, why you need to love yourself first (life coaches) or tie in with Australia’s Healthy Weight Week in February and spin it to be why you should love your body (health and wellness coaches).

I wanted to plan out the year ahead to do DIY PR for my business and I knew Kellie has good tips and wanted to learn more about the `spin' she can put on each event to make a good story. The price was a great way to get more of Kellie on a bootstrapping budget!

I've been able to put the events on my calendar that relate to my business - some of them I didn't know about and they've given me some other ideas for products/services I could offer to make a little more money around those events.

Belinda White, Belle White
  • Will it work for me if I'm not yet a shiny superstar in business?

    Oh, of course it will! You’re exactly who it WILL work for. When you’re starting out with publicity, consistent pitching and developing relationships with key journalists is all part of building a database of media who start to chase YOU for stories!

  • When will I receive it?

    This is a digital product, so you will get instant access to download the Calendar to your computer and start working on mapping out your next 3, 6 or 12 month PR and marketing campaign. The calendar is digitally fillable, so no need for chewing through your ink cartridge. However, I have kept colour to a minimum for those who do like to print their calendar!

  • Why is it priced so incredibly low?

    Because accessibility is a big thing of mine. This is a fully digital product that you can fill in right on your computer screen or iPad, so there are no printing or shipping costs involved. If you wish to print it, then you’re able to do that from your end on your home computer and save yourself a bundle.

  • What if I don't love the calendar?

    I want you to walk away happy after diving into your copy of the 2016 calendar. That means more to me than any amount of money. So if it doesn’t meet your expectations within 30 days of purchase, let me know and I’ll refund you the full price straight away AND you can keep your copy of the calendar.

Are you ready to map out your next publicity campaign to gain instant trust, expert status and customers?


The 2016 Public Relations News Calendar is $47 and it can be used for traditional media, guest posting, blog posts or social media.

Again, you get a fully digital traditional calendar to map out your campaigns, monthly story prompts for an endless stream of stories that stand out and a calendar of evergreen events so you'll never run out of stories to pitch. The result? The media chasing YOU for your next great story.

The truth is that PR is a marathon, not a sprint. If you have a plan that shows consistency in your pitching, you’ll increase your chances of success. It’s the old ``fail to plan, plan to fail’’ message.

If you're ready to SUCCEED, then order your copy today!

Imagine what it would mean for your business to be featured in the press and attract potentially hundreds or thousands of leads via a third-party endorsement from the media...

Note: The  2016 PR News Calendars are for Australian or US audiences (depending on which one you choose), but can easily be adapted to other countries with a quick Google search for correct country-specific dates.

Leeza Baric

I'm just starting out with PR but this calendar has helped me in overall planning, blogging and marketing strategies. It was clear, good layout, easy to read, offered lots of events and the tips were really good. Thanks Kellie! A really good resource that you offer.

Leeza Baric, LeezaBaric.com
Kara Lambert

It's exactly what I was after (and more). I love the prompts and the lists of dates. It's difficult to find out where all these special days are and you have them all there on the calendar.

Kara Lambert, Wright to Right

The PR template will be perfectly brilliant for when I host a planned Eco Friendly Blogging Festival in early 2015. I'm working towards increasing my online presence as an eco warrior blogger. And I am blown away at the Calendar - so much incredibly useful information. And I just love the suggestions - it really gets you thinking outside the box. You know how sometimes these things aren't enough to get you thinking.... or only vaguely skirt around the edges, kind of thing. But your work is amazing. Thank you.

Anna Malcolm, Wooly Mates
Kyrstie Barcak

I realised that the last time I had pitched to the media was years ago and so my profile page was looking a little outdated and like I'd done nothing interesting for a couple of years! I love the outline of the themes for the month with some prompts to help you start to think about content.

Kyrstie Barcak, A Fresh Legacy
Nicole Graham

I wanted to plan my whole year as I have a number of projects on the go. I like that there are prompts and events for each month.

Nicole Graham, Bauhinia Solutions