Struggle coming up with enough quality content to consistently market your business?

Standing out doesn't need to be overwhelming or time consuming, with 496 events + story prompts to steal

2018 PR Marketing News Calendar


PR and Marketing News Calendar Australian edition

PR and Marketing News Calendar US edition

2017 PR CalendarAre you tired of feeling like you and your business are invisible?

Are you always looked over for news articles, receive little engagement on your Facebook posts and your blog resembles a ghost town?

When you're not strategic with story angles for media pitches, blogs and social media, you're simply creating more "to do" list tasks - WITHOUT return.

In fact, you're likely burning yourself out and wondering why your businesses isn't growing.

So how do we shift that?

If you're one of those people who falls down when it comes to planning...

or you plan and completely forget to follow through...

this calendar will not only inspire a year's worth of irresistible ideas and map out your next 12 months of campaigns, but will help you take action on that plan so you can finally see results.

How would you like to go


  • No story ideas because your business is boring
  • No idea when the right time to pitch is
  • No concept of how to come up with a unique story

To having...

  • a year-round stream of media worthy ideas
  • a calendar mapping out a 12-month plan for pitching
  • story prompts to inspire you to think outside the box

When you have a calendar FULL of newsworthy stories the media, Google and your ideal clients will love you for, then you'll gain consistent media coverage, achieve experts status and magnetise your ideal client to your offerings.

Kellie O'Brien profile

I know what it's like to feel you're not cutting through with your content. 

Having spend hours... days... on a piece that gets no traction.

I spent years seeing others gain tangible results from their articles, blogs and social media, while mine went by unnoticed.

What I learnt was if you want to grab

the right opportunities at the right time,

you need to first map out the topics that happen annually and be one step ahead in pitching your topic to the media, creating social media content around it, and writing blogs that will be published just

in time for when the Google searches start.

So I compiled a complete calendar of events and story hooks that

  • appealed to journalists,
  • were searched in Google and
  • would generate engagement on social media

to make the remainder of the year more easeful.

When I shared this tool with clients and friends, they wanted in on the action.

And so, four years after the first edition, we've now arrived at the...

2018 PR and Marketing News Calendar

Craft irresistible and timely content QUICKLY for PR, social media and blogs with the 2018 edition of our most popular product...

ONLY $47

PR and Marketing News Calendar Australia

PR and Marketing News Calendar US

I wanted help to focus my blog and clear blockages that sometimes occur in terms of lack of inspiration. And this cleared some of those blockages! I was feeling a bit overwhelmed and had retreated from blogging . But I'm back, baby!

You've been a big inspiration since I started on the blogging journey, so thank you.

Jo Eaton, The Jolly Runner

This is what you get with the 2018 PR and Marketing News Calendar...

Calendar of events for all 12 months

Gain a monthly calendar of 314 evergreen events, including official day, week and month events you can tie into to provide the media with stories they have to report on regardless and ensure media coverage for your business. These evergreen events also double as marketing hooks to build campaigns to make the most of search engine traffic in Google and Pinterest, and highly shareable social media content.

Your irresistible monthly marketing prompts

The monthly marketing prompts will ignite a creative fire to craft inspired content for your blog and social media accounts that are highly searched in search engines like Google and Pinterest, and highly shared on social due to their value and timing.

Print or fill in your calendar digitally

One of the favourite features of the calendar is the ability to print or fill in digitally the calendar and plan, allowing you to create your campaign right there inside the calendar to keep you focused and in flow. No need to use up all your printer ink if you don't wish.

Plethora of monthly PR story prompts

The 182 story prompts will help get you thinking outside the square with your story angles and stand out in a sea of bland media pitches inside a journalist’s inbox. Journalists have to report on these evergreen topics anyway each year, but you’ll avoid tapping into the same events with the same angles.

PR and Marketing Action Planner

Gain the inspiration and the ability to implement all in the same place with the addition this year of the monthly PR and Marketing Planner, so you can finally organise your big picture vision and day-to-day actionable tasks into an easy to follow plan.

US and Australian versions

The calendar comes in a handy Australian or US version, so it’s tailored to your country. Select the country that applies to you. If you're not in the US or Australia, you can easily do a simple Google search to find when an event happens in YOUR country.


Create Your 90-Day PR and Marketing Campaign Workshop - valued at $47 - absolutely FREE!

The workshop will only be available for a limited time and will step you through HOW to use the calendar to create a campaign for your next product, program or service.

When your pitch arrives in a journalist's inbox, blog appears in Google or social media post in the newsfeed, YOU stand out

How can you put this into practice?

For example, February 14 is Valentine’s Day. Most people pitch their gift ideas for a loved one.

All the usual – and rather boring – stuff.

It’s just not going to stand out amid the stream of similar pitches a journalist is receiving.

The key is to be creative and find a fresh twist on an old angle.

How about:

  • the relationship between you and your boss (recruitment consultant),
  • why you need to love yourself first (life coaches) or
  • tie in with Australia’s Healthy Weight Week in February and spin it to be why you should love your body (health and wellness coaches).

This calendar is designed to allow your creativity to soar.

We're always looking for new ideas for our social media posts, and for pitching media contacts for our clients. Our clients were really impressed when we presented a 3-month campaign that included several creative ideas from the Calendar.

We were very happy with the format, and the creative ideas.

Enid Atwater

Got Questions?

When will I receive it? +

This is a digital product, so you will get instant access to download the Calendar to your computer and start working on mapping out your next 3, 6 or 12 month PR and marketing campaign. The calendar is digitally fillable, so no need for chewing through your ink cartridge. However, I have kept colour to a minimum for those who do like to print their calendar!

Will it work for me if I'm not an expert or authority in my field yet? +

Oh, of course it will! You’re exactly who it WILL work for. When you’re starting out with publicity, consistent pitching and developing relationships with key journalists is all part of building a database of media who start to chase YOU for stories!

Why is it priced so incredibly low? +

Because accessibility is a big thing of mine. This is a fully digital product that you can fill in right on your computer screen or iPad, so there are no printing or shipping costs involved. If you wish to print it, then you’re able to do that from your end on your home computer and save yourself a bundle.

Is it relevant to my niche? +

The calendar includes prompts and events for a wide array of niches, ranging from health and wellbeing, mindset and spirituality, business and marketing, fitness and sport, music, craft, wildlife, conservation, parenting, food and hospitality, tourism and more... And even if your niche isn't specifically mentioned, the prompts are versatile enough that you can adapt them to suit your industry changing your main keyword.

What if I don't love the calendar? +

I want you to walk away happy after diving into your copy of the 2018 calendar. That means more to me than any amount of money. So if it doesn’t meet your expectations within 30 days of purchase, let me know and I’ll refund you the full price straight away AND you can keep your copy of the calendar.

Are you ready to map out your next publicity and online marketing campaign to gain instant trust, expert status and customers?

2018 Calendar FillableThe 2018 Public Relations and Marketing News Calendar is still only $47 and it can be used for traditional media, guest posting, blog posts or social media.

Again, you get a:

  • fully digital traditional calendar to map out your campaigns,
  • monthly PR, blog and social media story prompts for an endless stream of stories that stand out and
  • calendar of evergreen events

so you'll never run out of story angles. The result? The media chasing YOU for your next great story. And endless traffic to your website from Google and social media.

Ultimately, you're saving TIME, increasing your CREATIVITY and PLANNING for success.

It's time to decide

If you're ready to SUCCEED, then grab your copy today AND get the bonus Create Your 90-Day PR and Marketing Workshop FREE!

Imagine what it would mean for your business to be featured in the press and attracting potentially hundreds or thousands of leads via a third-party endorsement from the media...

Or gaining organic leads from Google and building social proof on social media to allow you to surpass the competition...


2018 PR and Marketing News Calendar Australian edition

2018 PR and Marketing News Calendar US edition

Try the 2018 PR and Marketing News Calendar for a full 30 days, 100% risk free

Try the 2018 PR and Marketing News Calendar. If you don't LOVE it, I truly want you to have your money back. Just send an email within 30 days from purchase.

I've even take care of the credit card processing fees.

Let me tell you why I offer this ridiculous guarantee. This is the fifth edition of the calendar and there have been many hours put into researching and crafting the story hooks to make up nearly 400 events and stories.

It's helped business owners from different niches generate brand awareness, new leads and clients.

I know this material works. It's why my business is regularly featured in the media, my blog generates automated traffic from Google every single day and my social media content is shared widely.

Having had 16 years in journalism, seven years as a blogger and as a social media influencer, I know what's needed to stand out.

And that's why I guarantee the 2018 PR and Marketing News Calendar.

It's as simple as that. Grab your copy of the calendar and see how it works for you. If it doesn't, email me within 30 days of purchase and I'll refund your money - no questions asked.

I wanted help to focus my blog in 2015 and clear blockages that sometimes occur in terms of lack of inspiration. And this cleared some of those blockages! I was feeling a bit overwhelmed and had retreated from blogging . But I'm back, baby!

You've been a big inspiration since I started on the blogging journey, so thank you.

Jo Eaton, The Jolly Runner

I wanted to plan out the year ahead to do DIY PR for my business and I knew Kellie has good tips and wanted to learn more about the `spin' she can put on each event to make a good story. The price was a great way to get more of Kellie on a bootstrapping budget!

I've been able to put the events on my calendar that relate to my business - some of them I didn't know about and they've given me some other ideas for products/services I could offer to make a little more money around those events.

Belinda White, Belle White

I realised that the last time I had pitched to the media was years ago and so my profile page was looking a little outdated and like I'd done nothing interesting for a couple of years! I love the outline of the themes for the month with some prompts to help you start to think about content.

Kyrstie Barcak, A Fresh Legacy

I picked up a copy of the calendar for ideas for content and pitches. I've now planned out my content for the remainder of the year. The feature I most loved was the information on what days/weeks are happening so I can tailor my content.

Emma Jayne Lions,

A calendar of media-worthy events is something I had thought about needing a few months back, so when I saw it, I had to grab it. I'm using it for inspiration for blog posts and social media at the moment. The tips pages get my brain working and I can see topics from new perspectives.

Julia Lee

I'm just starting out with PR but this calendar has helped me in overall planning, blogging and marketing strategies. It was clear, good layout, easy to read, offered lots of events and the tips were really good. Thanks Kellie! A really good resource that you offer.

Leeza Baric,

It's exactly what I was after (and more). I love the prompts and the lists of dates. It's difficult to find out where all these special days are and you have them all there on the calendar.

Kara Lambert,

The PR template will be perfectly brilliant for when I host a planned Eco Friendly Blogging Festival in early 2015. I'm working towards increasing my online presence as an eco warrior blogger. And I am blown away at the Calendar - so much incredibly useful information. And I just love the suggestions - it really gets you thinking outside the box. You know how sometimes these things aren't enough to get you thinking.... or only vaguely skirt around the edges, kind of thing. But your work is amazing. Thank you.

Anna Malcolm, Wooly Mates

I wanted to plan my whole year as I have a number of projects on the go. I like that there are prompts and events for each month.

Nicole Graham, Bauhinia Solutions


2018 PR and Marketing News Calendar Australian edition

2018 PR and Marketing News Calendar US edition