Take Your Ideal Clients On A Pathway From Discovery To Investment
Client Pathway Half Day Workshop
“Sales funnels” conjure up images of sleazy salesmen, putting pressure on your to BUY THEIR THING NOW and leaving you feeling like you’ve been put in a pressure cooker that’s about to blow - you’re uncomfortable, feeling slightly nauseous from the heat, sweat beads have formed and you’re desperate to get out of there.
But imagine if you had a client pathway that easefully attracted the right type of people, who were over the moon to discover you had a free gift that could help solve one of their challenges? And just imagine when they then begin to connect and form a relationship with you that feels natural, joyful and sincere. And that relationship moves them seamlessly into wanting to work with you, because they know you, they like you and, most of all, they completely trust in who you are and what you can do for them.
Imagine... a client pathway that is SOULFUL.
Sales funnels... soulful? Really?
BEFORE I EXPLAIN HOW A SOULFUL CLIENT PATHWAY WORKS, LET ME INTRODUCE MYSELF
I’m Kellie O’Brien, former journalist, now author, speaker and coach who has introduced the concept of Soulful Client Pathways through my digital and coaching programs.
I created the Half Day Workshop because I’m incredibly passionate about helping female entrepreneurs and small business owners step outside the “overwhelm, struggle and plateau circle” and into the “soulful, strategic and systemised” arena.
I know only too well what can happen when automated client pathways take care of your most aligned clients, so you are freed up to take care of what’s most important to you.
I KNEW SALES FUNNELS WERE A MISSING PIECE IN MY BUSINESS. I JUST DIDN’T LIKE HOW THEY FELT
For me, sales funnels were:
- too complicated
- expensive to set up
- time intensive
- only for launches, right?
- just plain… icky
But then, one day in 2013, while lamenting the size of my email list and trying to convince myself that size doesn’t matter (I had a whopping 130 people on my list and it had taken ALL year to get them), I discovered I had a blog post with a PDF that had been downloaded 1000+ times. But I hadn’t asked for a single email address!
And that’s when I was set on the path to building a client pathway. Because, while I was bringing in 400-600 people per month to my email list once I rectified the problem, those people on my list just weren’t DOING anything once they arrived.
Something had to change.
What I learnt was:
- About 96% of visitors that come to your website are not ready to buy? How are you nurturing your cold and warm leads?
- The probability of selling to a new prospect is 5-10%. The probability of selling to an existing customer is 60-70% (Source: Marketing Metrics)
- It is 6-7 times more expensive to acquire a new customer than it is to keep a current one (Source: White House Office of Consumer Affairs)
The thing is, if you want to leverage what you’re doing in business, if you want to launch to a warm audience who are waiting for what you have to offer, and if you want to remove yourself from the trap of always working IN your business rather than ON your business, then a sales funnel is the logical answer.
But if you want to do it in a way that doesn’t feel like you need to take a shower after you’ve set it up, then a soulful client pathway is the best fit.
ARE YOU READY TO IMPLEMENT NOW TO CREATE MORE EASE IN 2018? WANT A SYSTEM THAT CAN BE ADAPTED TO YOUR BUSINESS, SERVICES AND WHO YOU ARE?
Welcome To The Client Pathway Half Day Workshop
Through this 1:1 workshop, you’ll create your FIRST automated client pathway that attracts people to your irresistible free opt-in through to inviting them to make that first investment with you.
The first investment is the most important, because it’s easier to get aligned clients who have received great value to buy again.. and again. When you do this correctly, you get clients for life!
This part of your client pathway is known as your “front-end pathway”.
Once you understand how to maximise your revenue from this pathway, you will be able to spend more than your competitors to acquire a customer.
YES! I WANT TO JOIN THE SOULFUL CLIENT PATHWAY HALF DAY WORKSHOP
Here’s how it works: The Client Pathway Half Day is a four-hour 1:1 workshop where our focus is primarily to GET IT DONE! You will be taking high action so you have:
- the strategy mapped out for your client pathway so you know where and how you’re leading people to your bigger goals
- your irresistible free opt-in created, your landing page and thank you page set up, your automated email sequence written and installed and each element connected and ready to switch on
Step 1: Make payment via the payment form
- There is an option to use credit card or Paypal - your choice. Once you click the payment button, you will be redirected to the confirmation form and asked for more information.
Step 2: Fill in your details
- The information form allows me to understand what it is you most need to focus on during our VIP day together. Once you click "submit", you will be directed to my booking diary.
Step 3: Register to secure your place
- Inside my booking diary, you can select the day and time that suits you. These sessions are for 4 hours, so time slots for 4 hours only will appear in the diary. If, for some reason, there isn't a four-hour window available, there will be an email on the page you can use to make contact and determine a day that fits us both.
Step 4: We'll be connecting via an online conference room
- The day before the workshop, you will receive a link to access the online conference room. All you need is a computer, internet connection and, if possible, a web cam so we can connect visually. The workshop will be recorded and password protected for you.
THE SOULFUL CLIENT PATHWAY WORKSHOP ALSO GETS YOU ACCESS TO:
Pre-Work Kit: This will set you up so you’re fully prepared for the workshop and have the greatest success to implement and succeed on the day.
A SOULFUL CLIENT PATHWAY MEANS MORE TIME, MONEY AND EASE
Your investment for this 4-hour workshop, including pre-work and digital materials, is just $695 (+GST for Australian residents).
This workshop is all about simple systems, quick implementation and incredible results.
Once you’ve completed the workshop, you’ll have a clearer idea of the pathway your most aligned clients will take, how and where you can provide value, and how to seamlessly move them from fan to client. You’ll be able to step away from the need to constantly build, build, build in your business and instead focus on the heart of your business - that thing that lights you up. You’ll also have more time to invest in your children and be able to switch off each night and reconnect with that special person in your life.
I decided to do the workshop to take action on something that's been hanging around my neck for a year!
What I liked about the workshop was the timeframe - one day. The structure - very well thought through. The resources - clear, plentiful without being overwhelming.
It helped me in seeing a clearer path for automating and systemising, as well as how to actually attract clients and invite them in without feeling icky!