A website without a blog is merely a brochure. What you want with your website is to rank highly in Google for your industry keywords, so people find you before they find your competitors. However, without new content being added to your website regularly, it's going to struggle. The best way to achieve this is to start a blog on your website, which will play a part in it ranking higher. The other thing is links, but more on that later. Here are six reasons your business needs a blog and if you're unsure what to write, here's some inspiration on blog content.
This mini post is part of a daily microblogging series, #PRPrompts. For more tips, make sure to subscribe to the blog for your daily dose or get your hands on a copy of the monthly Mum PR eNews.
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