Sometimes we get so wrapped up in the day to day running of our businesses, that we forget to stop and celebrate our successes. So today, amid a few exciting business wins in the past fortnight, I’m also celebrating exposure in some national press this week with an article about Defending PR in the Media.

Business Review Australia published an article titled “In Defense of PR“, where I had the chance to talk about social media’s impact on PR. Unfortunately, the copy of the story now no longer exists.

Why are we defending PR in the media?

One of the main reasons is that public relations is outdated, as news outlets continue to decline. But the reality is that PR has evolved with the changing landscape. Now, social media and online media outlets play just as important a role as traditional media.

Social media’s impact on the PR industry is strong. It has become a critical part of our public relations campaigns. It not only helps spread our message out to our ideal clients without the need for traditional media, but it can also get us on the radar of the journalists who ARE part of those traditional media outlets. And now, even online media.

Example of how to use PR and social media

• Watch to see what type of call outs are happening on platforms like Sourcebottle and HARO.
• Start by writing a press release that’s also SEO optimised
• Send that press release out to traditional and online media outlets
• Share the press release on your website (perhaps on your blog) and through your social media outlets
• See new opportunities come in that you hadn’t pitched for!

Have you had any media wins lately? Let us know.