You’ve heard how much I love the Magic Action Box for capturing email sign ups to the newsletter. The problem is, the Magic Action Box only gives you the option for an email address. No first or last name. I was asked last week how I’ve been able to achieve that on my opt-in boxes – […]
A FREE downloadable media plan template to step up your PR effort
Often, the reason entrepreneurs and small business owners fail to gain publicity is because of a lack of planning – ie. no media plan template or PR strategy. If it’s not in the diary, then it’s unlikely to happen. Is this you? Even the smallest of media planning steps can help make a big impact in […]
The secret behind customer personas and your PR campaign
When it comes to business – not just public relations – you need to know who you’re targeting by creating your ideal customer profile. Otherwise you end up targeting everyone and hitting no one. Sound familiar? You spend so much time crafting blog posts that no one reads, pitching media stories that never receive a […]
How to run a PR campaign
I was chatting to a business owner last month who said she’d tried PR and it hadn’t worked for her. Delving a little deeper, I learnt she’d pitched the media once, with one press release, and determined that as a failure. What you need to know about public relations is it’s a marathon, not a […]
5 top media interview tips you need to know before opening your mouth
Being interviewed by a journalist can be incredibly daunting. There’s always that fear you’ll say something embarrassing or project the wrong image. During my journalism career, I’ve seen plenty of people reminiscent of deer stuck in headlights, totally overwhelmed by the interview experience. That doesn’t have to be you. Whenever you’re about to be interviewed […]
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