There are many Australian women who have inspired and influenced me in setting up this business. Some from blogging, some from the world of finance and some who are just clever business women. I could name plenty – some you would know and others you wouldn’t. Here are two who have, for whatever reason, stuck […]
The Making of an Entrepreneur: PRK Products, Inc.
When Paula Roeske was knocked down, seeing a large part of her initial $250,000 investment stripped from her business PRK Products, Inc., she was determined to pick herself up and keep going. This is her inspiring story… What inspired you to start the business? I helped my husband start his own company in June of 2009. […]
15. #PRPrompts: Build strong relationships
One of the greatest failings of businesses when doing traditional press, new media, social media and blogger outreach campaigns is the inability to create good relationships with influencers. That is, good relationships with journalists, bloggers and social media users. You can have the best press release or product in the world, but if you don’t have […]
14. #PRPrompts: Create a media room
If you’ve been gaining space on blogs, in magazines, newspapers, appearances on radio, television and more, consider creating a “media room or press page” on your website. This does a few things: it gives customers an idea of what you’re doing in the media, provides confidence in what you do and gives you credibility; if the media […]
The Making of An Entrepreneur: Mumpreneurs Online (UPDATED)
Have you become disillusioned with your career? Or maybe you’re currently on maternity leave and toying with the idea of starting your own business so you can work from home. Being part of other mumpreneurs online is possible – but you need to choose wisely to ensure it works for you. The mumpreneur meaning A mumpreneur […]
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