Why should businesses blog? There are a myriad of reasons why writing a blog for your business is a great idea. For most business owners, it’s easy to go straight for the reasons why not to blog. Time? Lack of blogging knowledge? Can’t see the benefits? You’re planning to some day? With advertising costs increasing […]
Press release or media pitch – which will serve you best?
Many people often ask what’s the difference and what they should choose between a press release or media pitch (or pitch letter). It’s then followed up by which one is best to use when pitching your business to the media. Both work effectively, but there’s certainly a reason to use one over the […]
Seven free PR and marketing methods for the Rule of Seven
MANY of you already know the old Rule of Seven marketing adage about a prospective customer needing to see your marketing message at least seven times before they’ll do business with you. It’s based on the principles of providing free information regularly, so you build a relationship that earns their trust. This is why it’s […]
Five PR lessons to learn from The Wiggles
WHETHER The Wiggles’ decision to bring back original Yellow Wiggle Greg Page to replace frontman of five years Sam Moran is right or not is not for me to judge. However, the way the ending of Sam’s contract and reintroduction of Greg has been dealt with raises a lot of questions from a public relations […]
Australian Women and Social Media Survey 2011 Infograph
MANY of you may remember filling out the Australian Women and Social Media 2011 Survey last month for Kellie O’Brien Media (formerly Mum PR) and Brand Meets Blog. Well, today I’m happy to say the results are in. Here’s an infographic showing a snapshot of what Australian women are doing online. A whopping 708 of you […]
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