DURING the holiday break, I spent much of my time reading about the new ways of marketing in a bid to help my own business and my clients’ businesses. I’m now fully engaged and wanting to learn more. About the same time, I was asked to work with the University of Newcastle in promoting its […]
Find your hook to lure in the media
LAST night I was writing this article as part of one of the lessons in the Get Your Business or Blog the Media Attention It Deserves eCourse and thought it was too good not to share here too. Now that we have our market determined and our media list done, we need to get onto […]
10 ideas for creative content for PR 2.0
SO, YOU can finally see the benefits of web public relations and getting your business featured on online sites. Well, I hope so, anyway. But what creative content do you offer them? The same rules of PR apply here – the content needs to be interesting, entertaining or educational. This is not about you and […]
6 reasons to embrace PR 2.0
A mum in business who owns an online store mentioned how she’d received a double page spread in a weekend newspaper magazine. While many would perceive this as the holy grail, it was far from it for this entrepreneur. She confessed how it yielded little – if any – results. While there is a place for traditional media in […]
Australian Women and Social Media survey
“>EVER thought about how much time you spend on social media? Are you using it for personal use, blogging or business? Are you influenced by what you read on social media and blogs? Louisa Claire from Brand Meets Blog and Everything is Edible, along with myself, have launched a survey looking at the role of […]