Unless you’re relatively new to the business world, chances are you’ve done your fair share of ideal client profiles. I’ve even written about the topic of customer profiles twice. But when I started to focus on customer personalities, it added a whole new layer to understanding your ideal client. I started to see a pattern […]
How To Create Evergreen Blog Posts For Long-Lasting Growth
I’ve built my business on writing evergreen blog posts, which has meant long-lasting organic traffic to my website. Blogs I wrote in the 2010s are still driving traffic to my website here in the 2020s. The SEO and strategy around my content means search engines like Google and social platforms like Pinterest keep sending traffic […]
Create A Blog Post Planner Template To Write Purposeful Content
My mind works in stories and so I love putting together a content marketing plan and thinking about the keywords people will use to find it, the stories they need to hear when they arrive on the content and the next steps they need to take in the pathway to become a client. In this […]
How to develop a content marketing strategy for your business
Do you know how to develop a content marketing strategy for your business? Often, I see businesses blogging but don’t have a real purpose behind what they’re doing, let alone a content marketing plan. However, don’t get confused between a strategy and a plan. Some business owners may develop a plan, but it’s still not […]
A Content Marketing Strategy Case Study: Gagan Sarkaria
High achievement book, branding and business coach Gagan Sarkaria wanted to grow her blog and email list to allow her to promote her paid offers. This is a content marketing strategy case study to share what we achieved. While Gagan had an established agency brand website, the personal brand website was new and, therefore, organic […]
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