It puzzled new client Jess why she wasn’t attracting clients to her new offering, considering she had a wealth of experience to share. She’d refined her sales page copy more times than she could count. She’d tried numerous marketing campaigns on multiple social media platforms. And she’d spent hundreds in Facebook ads. For Jess, marketing […]
How to create a lead magnet that converts consistently
You have a grand vision to grow your email list by 1000 subscribers. Maybe more. Or perhaps you’ve focused on list building as we move through the current climate to help your business continue to grow. Problem is, how do you create a lead magnet that converts consistently? Because we’ve all been there, having put […]
5 tips for marketing during a downturn
If you’ve been in business long enough, at some point you’ve been challenged by a downturn. My business started off the back of the Global Financial Crisis and I’m often asked how it was able to survive that period. Marketing during a downturn is just as important as marketing through the good times. And, in […]
5 business lessons learned as an entrepreneur
A client, who’s expanding to also include a consulting business, recently asked what I’d do differently if I had to start as a consultant today. It got me thinking about the business lessons learned as an entrepreneur. The reality is, my business came off the back of starting a personal blog more than 10 years […]
12 benefits of a mastermind group as a small business owner
As one decade comes to a close and a new one begins, it’s prompted a review of all that I’ve achieved in the past 10 years. The big one is that this business started in the first year of this decade. My, how time flies. For maybe half of that time, I’ve reaped the benefits […]
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