Are you using your vision and mission to create marketing content that supports your business goals? Unless you’re only getting started in business, you should have already created vision and mission statements for your business. But the problem is often you do it for a business plan and then put it in the bottom drawer […]
How To Write A Value Proposition For Business (+ Examples)
Knowing your value proposition for business is such a fundamental part of business plan and a key element in your brand messaging. As part of two New Business and Entrepreneur programs I’ve been delivering this year, we’ve focused a lot on messaging to ensure you can articulate your value to potential clients. One of the […]
How To Overcome Your Fear of Being Visible Online And Share Your Message
I’ve just finished up a mindset program, which I went through with two fellow business owners. One of the days was focused on the confidence needed to connect and share our message. This isn’t something I’ve ever struggled with – even with being visible online – but I know it’s a constant battle for some of […]
How to use storytelling in content marketing
Have you wondered how to get started using storytelling in content marketing? Starting out as a mum blogger in 2009 to fulfil my need to keep writing while on maternity leave from journalism, I quickly reached a point where I attracted the attention of brands. They started reaching out, asking me to write blog posts […]
Writing a newsletter for your business using the art of storytelling
Whether you’re already writing a newsletter for your business, you’re planning to or you wish you could be remotely regular with it, a key element worth understanding is the storytelling. The girls and I went to the library the other day, as we usually do. I’m an avid book reader and love pouring over as […]