A mum in business who owns an online store mentioned how she’d received a double page spread in a weekend newspaper magazine. While many would perceive this as the holy grail, it was far from it for this entrepreneur. She confessed how it yielded little – if any – results. While there is a place for traditional media in […]
How to successfully do blogger outreach for your business
WHEN it comes to PR for some businesses, traditional media is the be all and end all. It’s a shame really, because the businesses which are embracing new media and reaching out to bloggers that are the right fit for their brand are getting good results from their efforts. For example, I’m happy to share […]