I’m in the process of building two new websites for a client, which has meant revisiting my website design checklist on some of the key things that help captivate and convert website visitors into clients. Whether you already have a website that needs a refresh or you haven’t quite dipped your toe into building your […]
4 Evergreen Marketing Strategies To Attract New Clients
With so many marketing fads, often you can feel like you’re spending all your time learning a new strategy only for it to die off and leave you learning yet another one. So what do we do to overcome having to always learn about different marketing fads? In this post, I want to share with […]
4 Customer Personality Types: Understanding Your Ideal Client
Unless you’re relatively new to the business world, chances are you’ve done your fair share of ideal client profiles. I’ve even written about the topic of customer profiles twice. But when I started to focus on customer personalities, it added a whole new layer to understanding your ideal client. I started to see a pattern […]
Why Deepening Customer Relationships Is Key To Business Growth
There’s a myth that you need to have a large email list to be able to achieve success in your business. But it’s not true. Yes, I talk a lot about email list building on this blog, because having an audience is important. But there’s actually something far more important – deepening customer relationships. It’s […]
How to find your ideal client and connect with them
It puzzled new client Jess why she wasn’t attracting clients to her new offering, considering she had a wealth of experience to share. She’d refined her sales page copy more times than she could count. She’d tried numerous marketing campaigns on multiple social media platforms. And she’d spent hundreds in Facebook ads. For Jess, marketing […]