If you’ve been in business long enough, at some point you’ve been challenged by a downturn. My business started off the back of the Global Financial Crisis and I’m often asked how it was able to survive that period. Marketing during a downturn is just as important as marketing through the good times. And, in […]
The Subscriber Project: Grow your email subscriber list
There’s a heap of different “challenges” out there you start doing. Problem is, all too often we don’t finish them. Instead of creating a challenge, I wanted to set myself a project I could focus on and then share the results in the hope it might help you. It’s called The Subscriber Project – grow […]
Your 12 Month Marketing Plan Template – and Example
January is the time of year when many of my long-term clients request a session on planning a 12 month marketing plan so we can clearly see where we’re going for the year ahead. I’ve completed so many lately I thought it was worth compiling some of the top questions that stem from those sessions […]
HelloBar Examples: How To Increase Website Conversion By A Further 8%
Are you tearing your hair out trying to find ways to increase website conversion rates? Often, we spend hours testing different headlines, different calls to actions and even replacing the images. But, unless we come up with a winning headline that creates a big jump in conversions, much of it sees little gains. Many gurus […]
The 3-tiered online marketing plan to double your profits
Do you love doing taxes? A few years ago, doing my taxes was like trying to put toothpaste back into the tube. It was painful and there wasn’t much reward at the end. It’s disheartening to not only put in effort to do those taxes, but also in building your business throughout the year, to […]