The thought of segmenting email lists can cause some people to go into a spin. How do you do that? What if I’m only using Mailchimp? How am I segmenting them? And what is the purpose of segmenting them in the first place? An online marketing quiz is a really simple way to achieve that. […]
Digital PR: 15 tips to supercharge your DIY PR toolbox
When people think of PR, it conjures up images of having to phone a journalist and pitch a story down the line. Scary for some of you, I know! But the reality is, PR is so much more than that – especially with all the digital PR opportunities available to entrepreneurs like us. Like traditional […]
11 effective social proof marketing tips to increase subscribers and sales
Last week I delivered a social media masterclass for a fellow entrepreneur, which touched on some simple social proof marketing tips. The big question was not how to use and display this proof, but what to do when you don’t have it. Social media is one of the great ways to attract and share your […]
The Making of An Entrepreneur: Mumpreneurs Online (UPDATED)
Have you become disillusioned with your career? Or maybe you’re currently on maternity leave and toying with the idea of starting your own business so you can work from home. Being part of other mumpreneurs online is possible – but you need to choose wisely to ensure it works for you. The mumpreneur meaning A mumpreneur […]
Seven free PR and marketing methods for the Rule of Seven
MANY of you already know the old Rule of Seven marketing adage about a prospective customer needing to see your marketing message at least seven times before they’ll do business with you. It’s based on the principles of providing free information regularly, so you build a relationship that earns their trust. This is why it’s […]