Is public relations really all that hard? Lately, I’ve been asking people why they aren’t doing public relations in their business. I mean, after all, a third-party endorsement from the media gives you: – Instant Expert Status – Increased Visibility – Higher Perceived Value, which means higher fees – More People Calling You Wanting To […]
Is the press release really dead?
You’ve probably heard me mention it before, but you really don’t need to write a press release to pitch the media. In fact, often you’ll turn a journalist and blogger off if you start pitching a press release. The reason is that journalists wants exclusives. They want to cover hot news that no one […]
5 reasons journalists aren’t returning your calls or emails
One of the most frustrating things as a journalist – aside from people not answering their phone when you need to interview them – is being overwhelmed by an inbox full of bad pitches. I thought it was about time I shared why a journalist isn’t calling you back or responding to your emails after […]
A FREE downloadable media plan template to step up your PR effort
Often, the reason entrepreneurs and small business owners fail to gain publicity is because of a lack of planning – ie. no media plan template or PR strategy. If it’s not in the diary, then it’s unlikely to happen. Is this you? Even the smallest of media planning steps can help make a big impact in […]
The secret behind customer personas and your PR campaign
When it comes to business – not just public relations – you need to know who you’re targeting by creating your ideal customer profile. Otherwise you end up targeting everyone and hitting no one. Sound familiar? You spend so much time crafting blog posts that no one reads, pitching media stories that never receive a […]