Kellie O'Brien Media

Online Marketing Consultant

  • HOME
  • ABOUT
    • ABOUT KELLIE
    • PRESS
    • SPEAKING
  • WORK WITH ME
  • PRODUCTS
  • BLOG
  • RESOURCE
  • TESTIMONIALS
  • CONTACT

Is getting free publicity REALLY that hard?

June 10, 2014 By Kellie O'Brien 2 Comments

public relations hard

Is public relations really all that hard? Lately, I’ve been asking people why they aren’t doing public relations in their business. I mean, after all, a third-party endorsement from the media gives you: – Instant Expert Status – Increased Visibility – Higher Perceived Value, which means higher fees – More People Calling You Wanting To […]

Filed Under: PR Resources Tagged With: public relations, traditional media

Is the press release really dead?

May 22, 2014 By Kellie O'Brien 5 Comments

press release dead

  You’ve probably heard me mention it before, but you really don’t need to write a press release to pitch the media. In fact, often you’ll turn a journalist and blogger off if you start pitching a press release. The reason is that journalists wants exclusives. They want to cover hot news that no one […]

Filed Under: PR Resources, Press Releases Tagged With: press release, press release template

5 reasons journalists aren’t returning your calls or emails

November 25, 2013 By Kellie O'Brien Leave a Comment

journalists not responding

One of the most frustrating things as a journalist – aside from people not answering their phone when you need to interview them – is being overwhelmed by an inbox full of bad pitches.  I thought it was about time I shared why a journalist isn’t calling you back or responding to your emails after […]

Filed Under: PR Resources, Traditional Media Tagged With: journalist, public relations, publicity, traditional media

A FREE downloadable media plan template to step up your PR effort

May 1, 2013 By Kellie O'Brien 15 Comments

Media Plan Template Download

Often, the reason entrepreneurs and small business owners fail to gain publicity is because of a lack of planning – ie. no media plan template or PR strategy. If it’s not in the diary, then it’s unlikely to happen. Is this you? Even the smallest of media planning steps can help make a big impact in […]

Filed Under: PR Resources Tagged With: content, press release, public relations

The secret behind customer personas and your PR campaign

April 26, 2013 By Kellie O'Brien 29 Comments

When it comes to business – not just public relations – you need to know who you’re targeting by creating your ideal customer profile. Otherwise you end up targeting everyone and hitting no one. Sound familiar? You spend so much time crafting blog posts that no one reads, pitching media stories that never receive a […]

Filed Under: PR Resources Tagged With: business, customer avatar, public relations, traditional media

  • 1
  • 2
  • 3
  • Next Page »

HOME | ABOUT | SERVICES | TESTIMONIALS | SPEAKING | PRESS | AFFILIATE | CONTACT

Copyright Kellie O'Brien Media 2020 • Website Design by Kellie O'Brien Media • Terms of Service • Privacy Policy

ABN: 58 463 021 368