I’ve built my business on writing evergreen blog posts, which has meant long-lasting organic traffic to my website. Blogs I wrote in the 2010s are still driving traffic to my website here in the 2020s. The SEO and strategy around my content means search engines like Google and social platforms like Pinterest keep sending traffic […]
How to develop a content marketing strategy for your business
Do you know how to develop a content marketing strategy for your business? Often, I see businesses blogging but don’t have a real purpose behind what they’re doing, let alone a content marketing plan. However, don’t get confused between a strategy and a plan. Some business owners may develop a plan, but it’s still not […]
Your content marketing audit template to increase email subscribers
If you’ve been business blogging for a while, have you ever completed a website audit? I created a content marketing audit template because I knew if I was ever going to invest time into building these assets (ie blog posts) on my site, then I better make sure the return is worth the effort and not […]
Business blog post ideas to use in your content marketing plan
When it comes to writing content, my content calendar ideas folder in Asana is running off the page. But for some, coming up with business blog post ideas can be really challenging. As you’ve heard me say before, it’s not enough to just throw any piece of content out there. You need content with intent […]
How to use storytelling in content marketing
Have you wondered how to get started using storytelling in content marketing? Starting out as a mum blogger in 2009 to fulfil my need to keep writing while on maternity leave from journalism, I quickly reached a point where I attracted the attention of brands. They started reaching out, asking me to write blog posts […]