A client, who’s expanding to also include a consulting business, recently asked what I’d do differently if I had to start as a consultant today. It got me thinking about the business lessons learned as an entrepreneur. The reality is, my business came off the back of starting a personal blog more than 10 years […]
How to use storytelling in content marketing
Have you wondered how to get started using storytelling in content marketing? Starting out as a mum blogger in 2009 to fulfil my need to keep writing while on maternity leave from journalism, I quickly reached a point where I attracted the attention of brands. They started reaching out, asking me to write blog posts […]
Inside a women’s mastermind group for entrepreneurs and business owners
Ever wondered what it’s like inside a women’s mastermind group for entrepreneurs? Earlier in my business life I’d only ever invested in programs where I was one in 200+ people. Sometimes even more. But I reached a point where I knew if I was going to move forward in my business, I really needed more […]
The 3-tiered online marketing plan to double your profits
Do you love doing taxes? A few years ago, doing my taxes was like trying to put toothpaste back into the tube. It was painful and there wasn’t much reward at the end. It’s disheartening to not only put in effort to do those taxes, but also in building your business throughout the year, to […]
How to craft captivating business stories to inspire action
Have you reached a point where you feel there’s just so much “noise” in your industry there’s no point in marketing anymore? Who’s going to notice you anyway, right? The thing is, there is still one powerful way to capture a listener, viewer or reader’s attention without having to resort to being part of the […]