Sometimes we get so wrapped up in the day to day running of our businesses, that we forget to stop and celebrate our successes. So today, amid a few exciting business wins in the past fortnight, I’m also celebrating exposure in some national press this week with an article about Defending PR in the Media. […]
Which businesswoman inspires you? + win a $200 Peters of Kensington gift voucher
There are many Australian women who have inspired and influenced me in setting up this business. Some from blogging, some from the world of finance and some who are just clever business women. I could name plenty – some you would know and others you wouldn’t. Here are two who have, for whatever reason, stuck […]
14. #PRPrompts: Create a media room
If you’ve been gaining space on blogs, in magazines, newspapers, appearances on radio, television and more, consider creating a “media room or press page” on your website. This does a few things: it gives customers an idea of what you’re doing in the media, provides confidence in what you do and gives you credibility; if the media […]
The Making of An Entrepreneur: Mumpreneurs Online (UPDATED)
Have you become disillusioned with your career? Or maybe you’re currently on maternity leave and toying with the idea of starting your own business so you can work from home. Being part of other mumpreneurs online is possible – but you need to choose wisely to ensure it works for you. The mumpreneur meaning A mumpreneur […]
4. #PRPrompts: Start your own blog
A website without a blog is merely a brochure. What you want with your website is to rank highly in Google for your industry keywords, so people find you before they find your competitors. However, without new content being added to your website regularly, it’s going to struggle. The best way to achieve this is […]