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Create A Blog Post Planner Template To Write Purposeful Content

May 5, 2021 By Kellie O'Brien 1 Comment

content marketing plan example

My mind works in stories and so I love putting together a content marketing plan and thinking about the keywords people will use to find it, the stories they need to hear when they arrive on the content and the next steps they need to take in the pathway to become a client. In this […]

Filed Under: Blogging Tagged With: blogging for business, content marketing

How to develop a content marketing strategy for your business

April 14, 2021 By Kellie O'Brien 5 Comments

create a content marketing strategy

Do you know how to develop a content marketing strategy for your business? Often, I see businesses blogging but don’t have a real purpose behind what they’re doing, let alone a content marketing plan. However, don’t get confused between a strategy and a plan. Some business owners may develop a plan, but it’s still not […]

Filed Under: Blogging Tagged With: blogging for business, business blogging, content creation, content marketing, online content

A Content Marketing Strategy Case Study: Gagan Sarkaria

February 22, 2021 By Kellie O'Brien 1 Comment

content marketing strategies

High achievement book, branding and business coach Gagan Sarkaria wanted to grow her blog and email list to allow her to promote her paid offers.  This is a content marketing strategy case study to share what we achieved. While Gagan had an established agency brand website, the personal brand website was new and, therefore, organic […]

Filed Under: Blogging Tagged With: content marketing, online content

Your content marketing audit template to increase email subscribers

November 15, 2019 By Kellie O'Brien 2 Comments

content marketing for email subscribers

If you’ve been business blogging for a while, have you ever completed a website audit? I created a content marketing audit template because I knew if I was ever going to invest time into building these assets (ie blog posts) on my site, then I better make sure the return is worth the effort and not […]

Filed Under: Blogging Tagged With: business blogging, content marketing

Business blog post ideas to use in your content marketing plan

September 25, 2019 By Kellie O'Brien 3 Comments

business blogging ideas

When it comes to writing content, my content calendar ideas folder in Asana is running off the page. But for some, coming up with business blog post ideas can be really challenging. As you’ve heard me say before, it’s not enough to just throw any piece of content out there. You need content with intent […]

Filed Under: Blogging Tagged With: blog post ideas, business blogging, content marketing

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