My mind works in stories and so I love putting together a content marketing plan and thinking about the keywords people will use to find it, the stories they need to hear when they arrive on the content and the next steps they need to take in the pathway to become a client. In this […]
How to develop a content marketing strategy for your business
Do you know how to develop a content marketing strategy for your business? Often, I see businesses blogging but don’t have a real purpose behind what they’re doing, let alone a content marketing plan. However, don’t get confused between a strategy and a plan. Some business owners may develop a plan, but it’s still not […]
A Content Marketing Strategy Case Study: Gagan Sarkaria
High achievement book, branding and business coach Gagan Sarkaria wanted to grow her blog and email list to allow her to promote her paid offers. This is a content marketing strategy case study to share what we achieved. While Gagan had an established agency brand website, the personal brand website was new and, therefore, organic […]
Your content marketing audit template to increase email subscribers
If you’ve been business blogging for a while, have you ever completed a website audit? I created a content marketing audit template because I knew if I was ever going to invest time into building these assets (ie blog posts) on my site, then I better make sure the return is worth the effort and not […]
Business blog post ideas to use in your content marketing plan
When it comes to writing content, my content calendar ideas folder in Asana is running off the page. But for some, coming up with business blog post ideas can be really challenging. As you’ve heard me say before, it’s not enough to just throw any piece of content out there. You need content with intent […]