If you’ve been in business long enough, at some point you’ve been challenged by a downturn. My business started off the back of the Global Financial Crisis and I’m often asked how it was able to survive that period. Marketing during a downturn is just as important as marketing through the good times. And, in […]
25. of #Blogfor30: Social media crisis management – do you have a plan?
I’ve been listening to the Great By Choice audio book by Jim Collins in the car. The message that keeps hitting home to me is that the most successful people in life and business are those who have a plan – and a plan if things go wrong or change. It’s about being proactive, rather […]