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5 tips for marketing during a downturn

April 13, 2020 By Kellie O'Brien 3 Comments

marketing your business during a downturn

If you’ve been in business long enough, at some point you’ve been challenged by a downturn. My business started off the back of the Global Financial Crisis and I’m often asked how it was able to survive that period. Marketing during a downturn is just as important as marketing through the good times. And, in […]

Filed Under: Online Marketing Tagged With: crisis management, marketing message, marketing plan, online marketing strategy, social media

25. of #Blogfor30: Social media crisis management – do you have a plan?

September 25, 2012 By Kellie O'Brien 3 Comments

social media crisis management plan

I’ve been listening to the Great By Choice audio book by Jim Collins in the car. The message that keeps hitting home to me is that the most successful people in life and business are those who have a plan – and a plan if things go wrong or change. It’s about being proactive, rather […]

Filed Under: Social Media Tagged With: crisis management, social media

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