Whether you’re already writing a newsletter for your business, you’re planning to or you wish you could be remotely regular with it, a key element worth understanding is the storytelling. The girls and I went to the library the other day, as we usually do. I’m an avid book reader and love pouring over as […]
HelloBar Examples: How To Increase Website Conversion By A Further 8%
Are you tearing your hair out trying to find ways to increase website conversion rates? Often, we spend hours testing different headlines, different calls to actions and even replacing the images. But, unless we come up with a winning headline that creates a big jump in conversions, much of it sees little gains. Many gurus […]
The 3-tiered online marketing plan to double your profits
Do you love doing taxes? A few years ago, doing my taxes was like trying to put toothpaste back into the tube. It was painful and there wasn’t much reward at the end. It’s disheartening to not only put in effort to do those taxes, but also in building your business throughout the year, to […]
Why your newsletter opt in isn’t working – and how to fix it
Do you struggle to get people to sign up to your email list? We keep hearing about how “the money is in the list”, yet getting people to sign up to your newsletter opt in can often feel like an exercise in herding cats. If you open your wallet right now, how many loyalty cards […]
How blogging with purpose grew my email list by 601 people in 30 days
Are you growing your list with blogging? In one of my last posts I told you a little about my entrepreneurial friend who was struggling to find a purpose for her blogging. I know she’s not alone in that. How many of us started a business blog because someone said it was a good idea, […]