Unless you’re relatively new to the business world, chances are you’ve done your fair share of ideal client profiles. I’ve even written about the topic  of customer profiles twice. But when I started to focus on customer personalities, it added a whole new layer to understanding your ideal client. I started to see a pattern […]

It puzzled new client Jess why she wasn’t attracting clients to her new offering, considering she had a wealth of experience to share. She’d refined her sales page copy more times than she could count. She’d tried numerous marketing campaigns on multiple social media platforms. And she’d spent hundreds in Facebook ads. For Jess, marketing […]