Have you reached a point where you feel there’s just so much “noise” in your industry there’s no point in marketing anymore? Who’s going to notice you anyway, right? The thing is, there is still one powerful way to capture a listener, viewer or reader’s attention without having to resort to being part of the […]
11 effective social proof marketing tips to increase subscribers and sales
Last week I delivered a social media masterclass for a fellow entrepreneur, which touched on some simple social proof marketing tips. The big question was not how to use and display this proof, but what to do when you don’t have it. Social media is one of the great ways to attract and share your […]
9 reasons why your last product launch failed to meet expectations
It can strike fear into the bravest of entrepreneurial hearts – launching your baby, the product or program that sprung from a tiny flicker of an idea in your mind to something you are about to launch into the world to help transform lives. And then you take the leap of faith… and launch it. […]
Kellie O’Brien Media part of historic moment for Devonport
The idea to transform the city of Devonport in Tasmania was not a new concept. The Devonport City Council had attempted to better use the spectacular waterfront through a redeveloped city plan five times in the past 30 years. However, at its most critical stage, something had always prevented the plan being adopted by Council […]
4 ways to position yourself as an expert and become the media’s go-to authority
I’m going to be honest. I used to beat myself up about the fact I wasn’t an expert. Still now, I question: who am I to tell people how to do their own publicity and digital marketing? Really! There are plenty of other public relations, social media and blog coaches out there doing great things. […]
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