Back in Tasmania six years ago, there was no networking opportunities. So I rarely had to explain to people in-person what I did. Then we moved to Wollongong and women’s networking events were everywhere. When I nervously attended the first event, creating an elevator pitch to use was the furthest thing from my mind. Over […]
3 Steps To Create A Vision and Mission Statement For Business (+ Examples)
A group program participant confessed she believed creating a vision and mission statement for her business wasn’t going to add much value to her day to day operations. She’d heard of them, but had no clue how to write a vision and mission statement or even what differentiated them. Once you understand your value proposition, […]
How To Write A Value Proposition For Business (+ Examples)
Knowing your value proposition for business is such a fundamental part of business plan and a key element in your brand messaging. As part of two New Business and Entrepreneur programs I’ve been delivering this year, we’ve focused a lot on messaging to ensure you can articulate your value to potential clients. One of the […]
5 tips for marketing during a downturn
If you’ve been in business long enough, at some point you’ve been challenged by a downturn. My business started off the back of the Global Financial Crisis and I’m often asked how it was able to survive that period. Marketing during a downturn is just as important as marketing through the good times. And, in […]
Find your hook to lure in the media
LAST night I was writing this article as part of one of the lessons in the Get Your Business or Blog the Media Attention It Deserves eCourse and thought it was too good not to share here too. Now that we have our market determined and our media list done, we need to get onto […]