If you’ve been in business long enough, at some point you’ve been challenged by a downturn. My business started off the back of the Global Financial Crisis and I’m often asked how it was able to survive that period. Marketing during a downturn is just as important as marketing through the good times. And, in […]
Your 12 Month Marketing Plan Template – and Example
January is the time of year when many of my long-term clients request a session on planning a 12 month marketing plan so we can clearly see where we’re going for the year ahead. I’ve completed so many lately I thought it was worth compiling some of the top questions that stem from those sessions […]