Have you become disillusioned with your career? Or maybe you’re currently on maternity leave and toying with the idea of starting your own business so you can work from home. Being part of other mumpreneurs online is possible – but you need to choose wisely to ensure it works for you. The mumpreneur meaning A mumpreneur […]
Pinterest and its lesson for social media diversification: How to protect your business or blog
Today’s talk about the legal issues surrounding Pinterest is a good reminder from a public relations and marketing point of view to not put all your eggs in one social media basket. If people take what this post is saying about the potential to be sued for sharing another’s images seriously – and to be […]
Why should businesses blog?
Why should businesses blog? There are a myriad of reasons why writing a blog for your business is a great idea. For most business owners, it’s easy to go straight for the reasons why not to blog. Time? Lack of blogging knowledge? Can’t see the benefits? You’re planning to some day? With advertising costs increasing […]
Seven free PR and marketing methods for the Rule of Seven
MANY of you already know the old Rule of Seven marketing adage about a prospective customer needing to see your marketing message at least seven times before they’ll do business with you. It’s based on the principles of providing free information regularly, so you build a relationship that earns their trust. This is why it’s […]
Australian Women and Social Media Survey 2011 Infograph
MANY of you may remember filling out the Australian Women and Social Media 2011 Survey last month for Kellie O’Brien Media (formerly Mum PR) and Brand Meets Blog. Well, today I’m happy to say the results are in. Here’s an infographic showing a snapshot of what Australian women are doing online. A whopping 708 of you […]