Being interviewed by a journalist can be incredibly daunting. There’s always that fear you’ll say something embarrassing or project the wrong image. During my journalism career, I’ve seen plenty of people reminiscent of deer stuck in headlights, totally overwhelmed by the interview experience. That doesn’t have to be you. Whenever you’re about to be interviewed […]
Preparing for a media interview the right way
It’s one thing to put together that stellar press release and pitch it to the media, but what about surviving the media interview? In the post I tackle preparing for a media interview, which involves: Know your message What is the message you need to get across to the media? Work on having one key […]