It’s easy to see why the woman behind Family Capers, Linda Enever, would be inspired by media woman Ita Buttrose with her focus on innovation. However, it was a far more personal experience in her journey to motherhood that would be the catalyst for the business. Here’s her story… What were you doing when you decided […]
How to write press releases: a step by step guide
IT’S easy to give tips and tricks on how to write a press release that gets results, right? What about the actual nuts and bolts of the release? How do you know how to structure the release, what information needs to be included and in what order? Well, here’s a step by step guide to formatting […]
How to write a press release that gets results
HAVE you ever put together a press release, sent it off and then… nothing? Without careful planning, a press release to traditional media may yield zero results. In this post, I want to share how to write a press release that gets you results via public relations writing tips. How to write a press release Journalists, […]