One of the really challenging things about writing a blog is trying to create compelling content for your blog. Among the most asked questions is: what to write? The possibilities are endless. Usually an hour brainstorming session conjures up more post ideas than a person can possibly fit into any given year. Here is a […]
Seven free PR and marketing methods for the Rule of Seven
MANY of you already know the old Rule of Seven marketing adage about a prospective customer needing to see your marketing message at least seven times before they’ll do business with you. It’s based on the principles of providing free information regularly, so you build a relationship that earns their trust. This is why it’s […]
10 ideas for creative content for PR 2.0
SO, YOU can finally see the benefits of web public relations and getting your business featured on online sites. Well, I hope so, anyway. But what creative content do you offer them? The same rules of PR apply here – the content needs to be interesting, entertaining or educational. This is not about you and […]
6 reasons to embrace PR 2.0
A mum in business who owns an online store mentioned how she’d received a double page spread in a weekend newspaper magazine. While many would perceive this as the holy grail, it was far from it for this entrepreneur. She confessed how it yielded little – if any – results. While there is a place for traditional media in […]