January is the time of year when many of my long-term clients request a session on planning a 12 month marketing plan so we can clearly see where we’re going for the year ahead. I’ve completed so many lately I thought it was worth compiling some of the top questions that stem from those sessions […]
The 3-tiered online marketing plan to double your profits
Do you love doing taxes? A few years ago, doing my taxes was like trying to put toothpaste back into the tube. It was painful and there wasn’t much reward at the end. It’s disheartening to not only put in effort to do those taxes, but also in building your business throughout the year, to […]
How to craft captivating business stories to inspire action
Have you reached a point where you feel there’s just so much “noise” in your industry there’s no point in marketing anymore? Who’s going to notice you anyway, right? The thing is, there is still one powerful way to capture a listener, viewer or reader’s attention without having to resort to being part of the […]
7 proven lead magnet ideas to grow your email list
Growing your email list can be a bit like playing snakes and ladders. One minute you get a few subscribers and feel you’re climbing the ladder, but then soon find yourself sliding down the snake as half of them unsubscribe. Gaining the right blend of irresistible lead magnet ideas to get someone to sign up […]
How to use storytelling sales techniques to sell more soulfully
Do you know how to use storytelling sales techniques to soulfully inspire people to work with you? We’ve previously talked about why storytelling is important to selling more soulfully and business storytelling examples that move people to action. In this blog post though, I want to delve into the HOW of using storytelling in sales. […]