I’ve just finished up a mindset program, which I went through with two fellow business owners. One of the days was focused on the confidence needed to connect and share our message. This isn’t something I’ve ever struggled with – even with being visible online – but I know it’s a constant battle for some of […]
5 tips for marketing during a downturn
If you’ve been in business long enough, at some point you’ve been challenged by a downturn. My business started off the back of the Global Financial Crisis and I’m often asked how it was able to survive that period. Marketing during a downturn is just as important as marketing through the good times. And, in […]