For a while, Pinterest has been deemed the domain of the female internet surfer and, therefore, more for female-orientated product-based businesses. However, the service industry is finding clever ways to market itself through Pinterest and with good results. Infographics, a behind-the-scene look into the office, quotes and “meet the staff” profiles have all aided a transition […]
4. #PRPrompts: Start your own blog
A website without a blog is merely a brochure. What you want with your website is to rank highly in Google for your industry keywords, so people find you before they find your competitors. However, without new content being added to your website regularly, it’s going to struggle. The best way to achieve this is […]
3. #PRPrompts: Add tabs to your Facebook page
When you visit a blog, generally you’ll find social media buttons to allow you to connect with the author outside their blog. However, you can do the same on Facebook as well. By using a third party app – ShortStack is my favourite – you can create tabs that link to your other social media sites. If […]
2. #PRPrompts Start a Twitter hashtag chat
Starting a Twitter hashtag chat is a great way to connect with likeminded people, show that you’re an authority in your field and, no doubt, helps build your own Twitter following. Many people who hold chats, like the popular #journochat, also hold the Twitter handle for that chat name (ie @journochat). Some further tips for Twitter […]
1. #PRPrompts Start using more photos on Facebook
We are visual creatures. We get drawn to an image more often than we do text. You only have to see where your eye goes first in a newspaper. On Facebook, research has shown a status with an image gains more interaction than a text-only status. So, next time your link up a blog post […]