Often, the reason entrepreneurs and small business owners fail to gain publicity is because of a lack of planning – ie. no media plan template or PR strategy. If it’s not in the diary, then it’s unlikely to happen. Is this you? Even the smallest of media planning steps can help make a big impact in […]
The secret behind customer personas and your PR campaign
When it comes to business – not just public relations – you need to know who you’re targeting by creating your ideal customer profile. Otherwise you end up targeting everyone and hitting no one. Sound familiar? You spend so much time crafting blog posts that no one reads, pitching media stories that never receive a […]
How to run a PR campaign
I was chatting to a business owner last month who said she’d tried PR and it hadn’t worked for her. Delving a little deeper, I learnt she’d pitched the media once, with one press release, and determined that as a failure. What you need to know about public relations is it’s a marathon, not a […]
Defending PR in the media
Sometimes we get so wrapped up in the day to day running of our businesses, that we forget to stop and celebrate our successes. So today, amid a few exciting business wins in the past fortnight, I’m also celebrating exposure in some national press this week with an article about Defending PR in the Media. […]