Do you know how to go about setting up Google My Business in 2022? Maybe you’ve done it already. But have you set it up to ensure you actually achieve results from it? I’ve had more than a few clients become frustrated trying to rank a new website in Google. It’s definitely not an overnight […]
5 tips for marketing during a downturn
If you’ve been in business long enough, at some point you’ve been challenged by a downturn. My business started off the back of the Global Financial Crisis and I’m often asked how it was able to survive that period. Marketing during a downturn is just as important as marketing through the good times. And, in […]
How to craft captivating business stories to inspire action
Have you reached a point where you feel there’s just so much “noise” in your industry there’s no point in marketing anymore? Who’s going to notice you anyway, right? The thing is, there is still one powerful way to capture a listener, viewer or reader’s attention without having to resort to being part of the […]
5 business storytelling examples that moved people to action
The top brands in the world have great business storytelling examples regularly shared throughout the internet. The big issue I’ve always had with this is it’s hard for business owners like you and I to relate to them. We get it – we just don’t know how to implement it in our own business. The […]
11 effective social proof marketing tips to increase subscribers and sales
Last week I delivered a social media masterclass for a fellow entrepreneur, which touched on some simple social proof marketing tips. The big question was not how to use and display this proof, but what to do when you don’t have it. Social media is one of the great ways to attract and share your […]
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