When life happens, you want to know that your social media marketing is still happening in the background – even if you’re not. That’s why I’m so passionate about scheduling Facebook posts and other social media. Not all posts, by the way. I don’t believe in 100% automation, but there are many post types that […]
Content ideas for promoting your brand via video
As a follow on from yesterday’s #PRPrompts micropost about videos, today I’m expanding on that with content ideas. When creating content for video as part of your marketing and PR plan, it’s not too dissimilar to creating content for blogs. Think about what you’re already writing on your blog and social media platforms. Here are […]
7. #PRPrompts: Use video to educate people about your products
Video has become a powerful marketing tool, with statistics time and again showing it’s more likely to land you on the front page of Google than plain text. Video also has the added bonus of working well with social media, which increases the chance of virality when done right. For business, it allows you to show how […]
6. #PRPrompts: Make use of interest groups on Facebook
The longer you’re on Facebook, the more your newsfeed begins to get cluttered. You may also find that the Facebook algorithm continually shows up the same pages if it’s constantly set to sort by “Top Stories”. If you have different interests but want to keep across all of them, the best way to achieve this is […]
5. #PRPrompts: Create boards on Pinterest
For a while, Pinterest has been deemed the domain of the female internet surfer and, therefore, more for female-orientated product-based businesses. However, the service industry is finding clever ways to market itself through Pinterest and with good results. Infographics, a behind-the-scene look into the office, quotes and “meet the staff” profiles have all aided a transition […]
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