There’s a myth that you need to have a large email list to be able to achieve success in your business. But it’s not true. Yes, I talk a lot about email list building on this blog, because having an audience is important. But there’s actually something far more important – deepening customer relationships. It’s […]
Writing a newsletter for your business using the art of storytelling
Whether you’re already writing a newsletter for your business, you’re planning to or you wish you could be remotely regular with it, a key element worth understanding is the storytelling. The girls and I went to the library the other day, as we usually do. I’m an avid book reader and love pouring over as […]