As a follow on from yesterday’s #PRPrompts micropost about videos, today I’m expanding on that with content ideas. When creating content for video as part of your marketing and PR plan, it’s not too dissimilar to creating content for blogs. Think about what you’re already writing on your blog and social media platforms. Here are […]
7. #PRPrompts: Use video to educate people about your products
Video has become a powerful marketing tool, with statistics time and again showing it’s more likely to land you on the front page of Google than plain text. Video also has the added bonus of working well with social media, which increases the chance of virality when done right. For business, it allows you to show how […]