I’ve written about this before, but an eNewsletter has more power than any social media platform. The reason is you already have a captive audience in your inbox who are guaranteed to see that you’ve “posted” something. It’s unlike Facebook, Twitter, Instagram, LinkedIn and Pinterest where your status is only viewable in a feed for a certain period of time.
In saying that, the person then has to open it. So you need to think about that subject line. What would make you want to open your own eNewsletter?
If you have less than 2000 eNewsletter subscribers, Mailchimp is a great option as it’s free. When you start getting up to bigger numbers, it’s a good idea to look at paid services like Aweber.
Do you have an eNewsletter? What do you like in other eNewsletters you read?
I like when the newsletter is written differently to the blog posts or website. i.e. do not duplicate the blog inside a newsletter. Because if I’m receiving a newsletter I’m very likely also receiving the RSS feed. Also, some facts for the day would be great, so I can learn something other than the company/blogger’s stories. So if you write about cars, tell me something new about cars in your newsletter, or if you write about fashion, tell me how to wear boots with dresses, etc. You get moi? 🙂
Very good points, Rhonda. I think that’s really important. Like you, I tend to subscribe to the feed and the newsletter too. x