One question worth asking yourself before you start a blog is “why do you want to start a blog?”

 

There are endless reasons people start blogs – personal or business.

• As a creative outlet – Three Li’l Princesses was started in a bid to keep my hand in writing after going on maternity leave from journalism.
• To share knowledge and information – this has become the basis of Mum PR, as I share knowledge on public relations, social media, blogger outreach and blogging.
• To gain feedback on ideas – for example, presently I’m toilet training a nearly two-year-old and am asking other mums through my personal blog their feedback on the strategy we’re using to prevent further wet spots on the carpet!
• To make money – it’s not impossible. There are numerous ways you can monetise your site, whether you’re selling a physical product, digital product, services, sponsorship or advertising. You can learn more about how to make money from blogging.
• To launch, build or humanise a business – this blog and business was launched off the back of starting the Three Li’l blog. Now, I use the Kellie O”Brien Media blog as a way to build the business and to humanise it so people feel more comfortable approaching us.
• As a form of therapy – there are many mums out there struggling with day to day life. They battle sickness in the family, death and financial challenges. Blogging becomes a way to connect with others, gain support and share your thoughts.

However, one of the overarching reasons people start a blog is to form and build relationships with like-minded people and existing or potential customers.

Before launching your blog, have a think about your passions, knowledge base and ideas you’d like to work through and what you could share on a blog. If you’re not passionate about what you’re writing, it’s unlikely you’ll continue with it.

Why would you – or did you – start a blog?

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