If you haven’t been playing along on Facebook, this Tasmanian business is in the process of rebranding. We’re moving from Mum PR to Kellie O’Brien Media. If you look in your URL bar, you’ll notice it already says http://kellieobrien.com.au/.
The URLs from the old site have 301 redirects. This means if someone clicks on a Mum PR post via Google, they’ll end up on this site. So that’s sorted. And in case you’re wondering, yes, I’ll still be writing social media, blogging and PR content. That’s won’t change.
I’ve done my avatar for the new business – which, to be honest, isn’t too far removed from the Mum PR avatar. There’s just a few minor tweaks.
However, one thing is holding me up. It’s branding the business visually. This area is definitely not my forte. I’m really struggling with trying to convey what I want. Or even knowing what I want.
I’m a bit like a puppy in a butcher’s shop. I get hooked on a bone, am all excited and then catch sight of a big juicy chop and ditch the bone for the chop.
I’m sure if I had to rebrand someone else’s business, it wouldn’t be a problem.
It means over the next week (I hope it’s not any longer than that), the branding on this page will be a little all over the (butcher’s) shop. At the moment it’s blue, which is not the most inviting. But I’m going with it while I come up with the perfect image to represent the new business.
We will get there. I promise.
And a full explanation of why we’ve rebranded is coming too. So stay tuned for that.
How did you go about branding your business or blog? Who did you use? What steps did you take?