The dust has far from settled on this rebranding, but I thought it was time I explain why we’ve moved from Mum PR to Kellie O’Brien Media.
The idea has actually been there for quite a while. I just haven’t had the time – or confidence – to do it. But something happened the other week that made me bite the bullet and get on with it.
I was doing a social media presentation for a Tasmanian company. Nothing new there. I’ve done plenty of social media presentations for businesses.
At the end of the presentation, one of the owners of the business asked if I had a heap of business cards. She constantly gets clients mentioning how they need to incorporate social media into their brand but they don’t know where to start. So I pulled out this double sided card.
Now, I have to tell you, the business I was doing the presentation for had nothing to do with the mum market. And I’m betting the businesses asking her about social media weren’t either.
I felt completely embarrassed and apologised for handing over my card. Sounds stupid, doesn’t it?
Being a business owner was never a goal
When I started Mum PR a few years ago it was by pure accident. I didn’t intend to start a business. I had every intention of going back to journalism after 12 months of maternity leave. It had been my dream job – the thing I’d always wanted to do. Then someone lit a fire to start my own business and I got hooked.
It was a mum in business who:
- first prompted me to start,
- helped me name the brand
And, being a mother who also happened to be in business myself, the mum market felt like the right fit.
It also meant I never had to apologise if I answered the phone and had screaming children in the background. Although, if the girls are at a high decibel level, I generally just leave the call for message bank.
As the business grew, I caught the attention of corporate business wanting to tap into the mum market. In the past six months, there’s been another shift. I’ve done everything from blogging and social media management for a national insurance brand, social media coaching for a national finance company, and copywriting for an international seafood company – and none of them have much to do with mums. Or even to do with public relations.
I feel really blessed right now, because I seem to attract amazing clients who inspire me in what they do in their businesses. I also feel pretty privileged to step inside their businesses and help them grow.
My inspiration
I have quite a few people I follow online who inspire me. There are three who I really admire.
Jeff Walker – I’m part of one of Jeff’s programs at the moment. This man has been my biggest inspiration this year and has helped me create something I’m excited to launch soon. Stay tuned!
Marie Forleo – I did one of the ever-energetic Marie’s programs earlier this year. This woman gave me oodles of confidence and has allowed me to see things in my business I didn’t see before.
Amy Porterfield – I’ve just finished one of Amy’s programs. She’s inspired some of the tools and resources I now use in my business and she’s taught me so much about turning Facebook into a sales machine.
What each of them have in common is their personal brands are strong and it’s something I want to focus more on. Sure, there will be brands under the Kellie O’Brien banner, but the umbrella brand is my name.
And no, I have no intention of selling this umbrella brand, for those wondering if I’ve considered that!
To the future of the brand
One thing I do want state is that just because we’ve rebranded and just because the level of client is changing, doesn’t mean we won’t still service mums in business or businesses wanting to target the mum market.
If that’s you, just know I’m still here. I’ll still be providing the same content – social media, blogging, digital marketing and public relations. I also have a book coming out early next year and would love to share some of the process in writing your own book for those of you looking to gain “expert status’’ through being an author.
As I mentioned, my client list and online and offline teachers have really inspired me and I’ve definitely learnt a lot about running a business in the past six months. I’d love to pass on some of that knowledge through this blog and the Publicity Builder newsletter to help any of you wanting to “play a bigger game’’, so to speak. It’s funny how much of it’s based on mindset – with some strategy and systems thrown in.
Anyway, more on all that later…
Have you gone through a rebrand? How did you find the process? Or are you thinking about rebranding in the future?
Nina Hendy says
Yes I’m about to embark on a rebrand. I’m re-doing my website as my business changes also. A big journey that also keeps getting put off by constant deadlines. On my ‘must do’ list right now – speak to the marketing guru and her web designer I’ve started dealing with that’s going to make it all happen!
Kellie O'Brien says
Ooh, can’t wait to see how it turns out, Nina. I’ll be watching with interest. I wish I’d done it sooner. I put it off for way too long!! It feels good to have it done now. x
Wes Ward says
Well done Kellie.
Great move. You are the brand in your market and message, so what you’ve done is a great way to realign the reality. Looking forward to what comes next
Wes
Kellie O'Brien says
Thanks Wes. And thanks for the push to get onto this too. You certainly had an influence on me taking the first step with this!! 🙂
Seana - Sydney, Kids, Food + Travel says
Great to read K, wish you all the best with this and with all the projects in the pipeline. I did rebrand my blog to suit exactly where I am now and to focus more on me as blogger than author; worked well for me. Off to check out links!
Kellie O'Brien says
That’s so great to hear, Seana. I bet it feels good to have it done too. It looks awesome! I think I need to do that for Three Li’l now! x
Dorothy says
Looks fantastic, Kellie. It’s only natural that our businesses grow and evolve as we do.
Kellie O'Brien says
Thanks Dorothy. And I agree. I’m sure even the big companies would say the same. I just hope this is the last rebranding for this biz. Or next time I’ll be outsourcing the whole thing! 😉
Caz (The Truth About Mummy) says
I really like the simple design you went with in the end. Works really well. Agree with Dorothy – things grow an evolve with us. If I was to rebrand my blog it wouldn’t have the word Mummy in it any more either.
Kellie O'Brien says
I know what you mean, Caz. I wouldn’t use the word “Princess” in mine either. I will rebrand one day – but I think I need to get over this one first! LOL! 🙂
PlanningQueen says
Nice work Kel! Look forward to seeing where it all goes for you!
Kellie O'Brien says
Thanks so much, Nic. Things have been busy this week, so I’m taking that as a good sign!! 🙂
Silly Mummy says
It looks fantastic and well worth the switch/merge.
I’ve been sitting on relaunching my old blog which used to be in the firstnamelastname.com format. I took it offline two years ago and rebranded as Silly Mummy when autism crashed my party. But now that I’m done with uni I want to have a second blog back to focus on my ‘thing’ and use as a tool to take my career to where I want it to be. I have the domain and hosting, now worrying about making the time to decide on the design! I need a blog holiday!
Kellie O'Brien says
Thanks for that, Rhonda. I’m glad you like it!
This site isn’t quite where I want it to be yet design-wise, but I’m trying to let go of the perfectionism! As Jeff Walker would say, “progress – not perfection”. Hard for a recovering perfectionist, I can tell you! 😉
You will get there – one step at a time. You have the domain, which is the main thing. I really wish I’d been clued up enough to get my .com domain before someone else did.