One of my gorgeous entrepreneurial friends was sharing how she’s become disheartened with blogging. She can spend up to two days writing a post, finding just the right images and then uploading it to WordPress. We’re not even counting the social sharing to her Facebook page, Facebook groups, then there’s Twitter, Pinterest and LinkedIn. Oh, and send it out to her email list.
Who has time for all that?
However, the most disheartening part is that nothing becomes of that post. It doesn’t bring her any new email subscribers and there are no new sales.
The thing is, where a bricks and mortar business has a physical shopfront, for us as online businesses our website really is our shopfront.
You need to show:
- There’s someone “home’’ by producing new content and showing how people have been interacting with it
- Show your expertise and authority, because you often don’t have as many face-to-face conversations with potential clients
- Share a bit of your personality, because the truth is people want to do business with people, not businesses.
And a blog can do that.
Does blogging have to be hard?
Now, I’m not saying blogging is easy, but it certainly doesn’t have to take away two days of your week (or even one for that matter) or have you banging your head against the keyboard in frustration at the lack of results.
I think sometimes we feel our businesses have to be a hard slog, so we find a way to make it more challenging than it needs to be. Yes, when it comes to blogging, there is an easier way.
One of the key things to determine is your best method for generating content. This is really where you want to experiment. Some of these can be done while waiting for the kids in the pick up zone at school, or maybe you’re sitting out on your back deck enjoying a Pimms (do people still drink Pimms? Maybe not!). Either way, find a time and place when inspiration is high and ideas are flowing.
Now, dive into some of these methods and see which ones are a good fit for you:
How to create blog content
Speak your blog posts
If you find the process of sitting at your laptop to write a blog post difficult, then don’t. Instead, speak your blog posts straight into a notetaker and send to a transcription service like TranscribeMe or use a VA. Previously, I’ve used the Voice Assistant app. With this one, you speak into and it emails the content to you instantly. It isn’t perfect, but it’s a start. The beauty of this process is people can hear your voice within your written content more clearly. Plus, you’ll generate content much quicker. I have been known to create blog posts in the bathroom while doing my hair!
Use ol’ fashioned pen and paper
Seriously, you will be surprised by how effective this can be. Your brain works differently when you write on paper as to writing on a computer screen. You’ll find you’re more creative and, the other bonus, is there isn’t the distractions. Hello, Facebook! Take a notepad and pen into a quiet area, along with a cup of tea, and start writing words and doodling. Then see what starts flowing onto the page.
Write without editing first
Are you one of THOSE people? You know, the people who have to edit what they’re writing as they’re writing it? Well, stop that right now. I can tell you, it will drastically slow down your writing process – and your creativity. Write freely and without judgment. Once a post is flowing, don’t stop for typos, grammar or even the right wording. You can use a thesaurus for that later. Or even a dictionary if you don’t know how to spell thesaurus on the first run through (yes, that was me writing this sentence!) Leave the editing till after you have all your ideas down.
Start batch writing
Oh yes, this is a good one. When writing is happening easily for you (or recording, if you happen to be doing that instead), then do a month’s worth of content in one day – or an afternoon, depending on how fast you are. It will take away the pressure of having to produce content on a regular basis and allows you to create more synergy between your posts. This approach also frees up space in your calendar and your head to focus on other areas of your business.
The more you write, the easier it gets. As a journalist, I had to write six to 10 stories per day. That never seemed like a big challenge. When I started blogging, doing one blog post a day wasn’t a huge challenge either. Of course, as your business grows, finding time can be more difficult. It’s why once or twice a week is generally what’s achievable for me now. Of course, you need to find what rhythm works for you. Understand that I’m certainly not one for rules around how often you should blog. Once you start having strict rules around what you should and shouldn’t be doing, you’ll simply stifle any creativity and the desire to want to write anything. I know. I’ve been there. So go with what feels right (I’ll post more on this later in the month). However, you will find writing comes easier when you’re doing it regularly.
Mix up the media
Blogging doesn’t have to be just text, you know. You can create a regular podcast if you prefer audio, YouTube clips if you prefer being on camera and infographics if you’re more interested in images. Be creative and go with what comes easily to you!
It’s OK to take a break
Don’t feel guilty if you need a break from blogging. It’s perfectly understandable. There is no use producing content for the sake of it and running into blogger burnout. While there are certainly some strategies to help avoid blogger burnout, which I teach in my upcoming Fearless Business Blogging program, it’s also OK to hang up the blog fingers for a short spell.
If you want to learn more approaches to make blogging for business easier, including content ideas, building an email list effortlessly and how to generate a profit from your blogging, get on the early bird list for Fearless Business Blogging.
What ideas do you have for making blogging easier?
NEXT READ: Do you really need a blog plan?