When life happens, you want to know that your social media marketing is still happening in the background – even if you’re not. That’s why I’m so passionate about scheduling Facebook posts and other social media. Not all posts, by the way. I don’t believe in 100% automation, but there are many post types that […]
The Making of An Entrepreneur: 5 Small Stones
A low moment in life became a blessing in disguise for Lynnelle Richardson. It led her to start website and logo design business 5 Small Stones. It was then acting on gut instincts that have helped her grow the business. What were you doing when you decided to create your own business? It all started […]
8. #PRPrompts: Start a microblog
A microblog is ideal for those time poor business bloggers who can’t dedicate an hour to writing up a longer post on a regular basis. Google is constantly in search of new content from your site and microblogging is a way to achieve that. Its appeal also stems from the 140-character frame of mind we’re now in. Social […]
Content ideas for promoting your brand via video
As a follow on from yesterday’s #PRPrompts micropost about videos, today I’m expanding on that with content ideas. When creating content for video as part of your marketing and PR plan, it’s not too dissimilar to creating content for blogs. Think about what you’re already writing on your blog and social media platforms. Here are […]
7. #PRPrompts: Use video to educate people about your products
Video has become a powerful marketing tool, with statistics time and again showing it’s more likely to land you on the front page of Google than plain text. Video also has the added bonus of working well with social media, which increases the chance of virality when done right. For business, it allows you to show how […]
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