I’ve spent much of today creating newsletter sign up forms for my blog pages, sidebar and even a free updates page. The reason is that, while social media is great to build relationships and trust with your followers, you don’t own any of it. Facebook, Twitter, Pinterest, LinkedIn and the like do. Your newsletter list, on […]
What’s behind Pinterest Web Analytics?
One of my favourite social media platforms is Pinterest. I don’t spend nearly as much time on it as I’d like, but it appeals to my creative side. In the past few months I’ve also started to see results from it. A frustration, however, has been no analytics – other than third-party paid services Pinfluencer […]
Can Facebook’s graph search give your brand a boost?
Post by Craig Robinson People who use Facebook are already well aware of the site’s ever-changing structure. Just when you’re used to the way your wall looks, boom, Timeline comes in and changes it. Oh, you thought your current News Feed was fine? Nope; time for some more changes. And the same holds true with […]
How to write a successful press release
Many business owners I speak to put off writing a press release. It lies in their “too hard” basket and they never quite find the time or confidence to get it done. Meanwhile, they watch their competition gaining press and wonder why they’re not. In saying that, just firing off any old press release in the […]
500 likers press release giveaway
On Friday the Mum PR Facebook page reached 500 likers. Oh, how I love a round number. It only seemed fitting I pull out a giveaway to celebrate such an occasion. There’s another real reason I’d love to crack open the champers. This week I’m launching a suite of new services that will continue to […]
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